Venturefruit specialises in turning science and innovation into real-world products and brands. We work at the intersection of R&D, product development, and marketing—shaping ideas into market-ready opportunities with global potential.

As a commercial business unit of T&G Global, Venturefruit connects breakthrough innovation with industry partners to create new products, brands, and IP-led opportunities. Our work spans the horticulture, food, and agri-tech sectors—commercialising products like the Tutti™ apple and supporting innovative ventures from concept to market.

The Role

We are seeking a Marketing Manager for this newly created role, responsible for leading the development of product identities and go-to-market strategies. Positioned at the front end of our pipeline, this role plays a critical part in shaping market readiness and laying the foundation for successful commercial outcomes.

Key responsibilities include:

• Lead the identity creation and market positioning of pipeline products and IP from Venturefruit and external partners.
• Design tools and frameworks to screen R&D outputs for market fit and commercial viability.
• Develop compelling brand stories, marketing plans, and campaigns that create excitement and build awareness.
• Refine our product development process, ensuring every product is market-aligned and ready for handover to the Business Development team.
• Lead product launches, generating buzz and ensuring strong value propositions resonate with target markets.
• Build & manage Venturefruit’s own brand presence and marketing channels—social media, website, events, and communications—to grow awareness of Venturefruit and our unique role in the industry.
• Maintain brand guidelines for products post-commercialisation (e.g., Tutti™), supporting consistent use by licensees.

This role focuses on marketing and brand-building before commercialisation. Customer engagement and licensing sit with our Business Development team—your focus is ensuring products are ready for market success.

What you’ll bring:

• A strategic mindset and a track record of driving growth in dynamic, entrepreneurial environments.
• Broad experience across NPD, brand creation, marketing strategy, and product commercialisation.
• A love of process—able to build scalable systems that refine how we assess, develop, and launch new products.
• A natural ability to connect R&D outputs to real market needs, always seeking to create and demonstrate value.
• Comfortable working with ambiguity, wearing multiple hats, and collaborating closely across agile teams.
• Experience in food, FMCG, agri-tech, or science-based sectors would be advantageous.

Why join us?

You’ll be joining an ambitious team driving innovation across the global horticulture and food sectors. In this role, you’ll help transform ideas into brands and products with real market impact. Operating in an agile, collaborative, and fast-paced environment, you’ll have the opportunity to help shape the next generation of products and brands.

Apply online today